Message Analyser

This tool provides a rigorous critique and rebuild of your tender response text. Acting as both a communications strategist and a senior bid director, it:

• Pulls out your main message and checks if it’s clear, explicit, and evidence-backed.
• Identifies your top five messages, then challenges whether they’re strong, substantiated, and client-focused.
• Tests every promise or commitment to see if it’s concrete, measurable, and credible.
• Reviews your value proposition and differentiation, spotting where you sound generic or undifferentiated.
• Assesses the emotional impact of your wording and whether it will trigger the intended client reaction.
• Gives specific, prioritized edits you can apply immediately to sharpen clarity, persuasiveness, and impact.

When would I use this tool?

Use this tool once you have a draft response that “looks okay” but may not yet be compelling.
It’s best applied when:

• You need to stress-test your messaging before finalising.
• You want to make sure your claims stand up to scrutiny.
• You need to differentiate strongly from competitors.
• You’re aiming to shift from “compliant” to persuasive and high-scoring.

Why it’s valuable

• Exposes weak, hollow, or vague statements you might otherwise miss.
• Forces sharper, evidence-backed messaging that evaluators trust.
• Provides rewritten examples so improvements are easy to apply.
• Acts like an internal “red team reviewer” that challenges assumptions and ensures your bid stands out.